The automotive sector is going through a stage of transition and inflexion in which decisions are being made about the mobility options inside and outside the cities in the very near future. Carsharing is one of the most innovative options on the table.
Due to concern for the environment and health, the use of cars in urban centres is being rationalised, tests are being carried out on alternative fuels and investment is being made in hybrid and electric motors.
What is carsharing?
It is a trend not only in large cities users of cars with more polluting engines are forced to look for transport alternatives. Vehicle sharing no longer involves only electric cars, but also bicycles or scooters.
Carsharing is therefore a service that allows you to rent a car for a limited period of time. To do this, you can do it in different ways brand proposes a free floating base that is, you use the car but you don’t have to return it to its origin, but you can park it somewhere else, just as you do with public service bicycles in many city councils. Another way is to operate with a fixed rental and return base.
How is the rental done?
The process is executed through a simple and intuitive mobile application. At all times you know what you are going to pay per minute. You will not have a minimum rate, a binding contract or a monthly payment.
Smart for two small two-seater vehicles are currently available. For four, with a capacity for four people, will soon be added to the fleet.
This system is compatible as an urban service with electric cars if the city has the appropriate infrastructure. But it is no threat to public transport, since this service is a complement when public transport is not enabled, such as weekends or at night.
Automotive Marketing Trends and Strategies
The automotive sector is no stranger to change, so professionals in charge of automotive marketing strategies have perceived changes in the habits of current buyers. These include the reduction of visits to dealerships, the creation of car-sharing platforms or the fact that customers themselves have much more information.
The most important trends that any sales and marketing specialist should not overlook are the following:
Digital comes first
Some of the major brands in the sector are focusing their marketing strategies on the digital world.
Consumers have changed their habits
Nowadays, if you want to change the car just ask family or friends, visit dealers or buy huge quantities of magazines. Nowadays, a person who wants to buy a new car asks what they know about the vehicles that, a priori, interest them. Before going to a dealership, you read all kinds of information and that, and no other, is the point at which content marketers must offer customers what they are looking for.
Now dealerships are no longer an information point, but a simple point of sale, which requires sellers to be as informed as the customers they are going to receive.
This concept is more and more established in society. In fact, the number of people using car rental platforms between private individuals or car sharing has grown significantly.
This practice does not oppose the purchase of owned vehicles, as it is complementary in certain moments. In fact, the millennials are the potential clients of the purchase of vehicles by purchasing power and age and, at the same time, they are the ones who use carsharing the most.
In short, paying attention to current trends can draw conclusions were current buyers are informed, that you must know what your ideal customer is looking for to make a marketing content that allows you to attract and that carsharing is not a practice that goes against the sale of vehicles, but is a complementary option.